Custom Gear Built for Firefighters—Made for Service, Made in America

High-performance, custom-designed apparel for fire departments. No upfront costs. We handle everything—from design to delivery—so you can focus on what matters most.

Why Fire Departments Choose Emblem Athletic

Built for Firefighters, Designed for Action

Our gear is custom-designed for firefighters, using performance-driven fabrics that keep up with your mission. Show off your department’s pride with gear made just for you.

Zero Upfront Costs—We Handle Everything

We build and run your online store, managing everything from design to payment processing. You don’t pay a dime upfront, and your department receives automatic deposits from every sale.

Made in America, Built to Last

Our gear is crafted right here in the USA with high-performance materials designed for durability, comfort, and functionality. Made for the brave, by the brave.

How It Works

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1. We Build Your Custom Online Store

We set up an online store specifically for your department with personalized, mission-inspired gear. You get complete design control with no upfront fees.

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2. Firefighters and Supporters Purchase Gear

Your team, their families, and supporters can easily browse and purchase the gear directly from your store.

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3. We Handle Production, Payments, and Shipping

Our team manages every aspect of production and shipping, so you don’t have to worry about logistics. We handle payments securely and efficiently.

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4. Your Department Receives Automatic Deposits

You receive automatic deposits from every sale—no additional effort required on your part. All you have to do is focus on your mission.

TESTIMONIALS

"Emblem Athletic made outfitting our department a breeze. The process was seamless, and our custom gear really boosts team morale."

— Fire Chief John M., Denver Fire Department

"The quality of the apparel is top-notch, and the fact that we didn’t need to manage the store ourselves made it even better."

— Deputy Fire Chief Sarah K., Phoenix Fire Department

Get Your Department’s Custom Store Up and Running at Zero Cost

Let us handle everything, from store setup to order fulfillment, while you focus on what’s important. No upfront fees, just custom gear your team will wear with pride.

submit the form below to book an appointment

Get Your Unit in Extraordinary Gear

Design custom high-performance apparel complete with your logo/insignia, custom text, fabric colors, and more. Then, get an easy-to-share shop link featuring your team’s design on our most popular products.

13 Questions

Welcome to Emblem! We take the "suck" out of wrangling orders and handle almost everything in the process! We just need to ask you a few questions to get started.

Team stores are live and ready for individuals to purchase and receive their own personal gear. Bulk orders are for large quantities to be purchased and shipped to one location and can be handled by an Emblem team member.

How many people will be purchasing or receiving custom gear? (This form is for new groups only! If you would like to make a store update, please use this form!)

This (along with your other answers) helps us pair you up with the perfect Emblem team rep who will help you nail this order from kickoff to kick-ass. If you're looking to create custom gear just for yourself, please note that Emblem only offers custom apparel designs for squad size elements (5+ individuals) or larger groups. While members of these groups can purchase individually at any time, we reserve our free design services for groups that will generate multiple orders of a single custom design over time. Contact [email protected] with questions about this policy.

Are you interested in joining the Partnership Lite Program? Click here to learn more about our new fundraising program and the requirements. You can join this program at any time in the future, so if you are undecided, please select No or N/A for now.

Please be specific. Military units should use their full name, ie: E Co, 2 BN, 506th PIR
Please Select

Get ready to BUILD YOUR STORE in a few simple steps!

What product(s) are you looking for? Emblem will create up to 8 items for you and your group, free of charge!

Choose Your Base Color

What color products do you want? FYI: We’re a veteran-owned business, so we know how specific these have to be. We do everything we can to match our high performance fabrics with government-issued shirts. Ultimately, your commander has the last word on what passes muster. (When in doubt, black always looks good). 

First Name

Yes, your first name used when we contact you (aka what your unit will chant when they receive their awesome gear)

Last Name

Your last name... so we can say hi. (Also worth chanting)

Email

Where can we send mock-ups for your approval?

Phone Number

We'll use your phone number to send automated text reminders when we need logos or design approval from you to proceed with your project. Sharing your number here opts you in to project based communications only, and does not enroll you in any other marketing communications. No contact info will ever be shared externally.

Emblem Athletic has a full professional design team that will improve and perfect all logos and design requests and create high quality print ready art files. The higher quality images that you can submit to the design team, the more accurate the final design will be. Emblem Athletic staff will follow up with any email for you to share any logo(s), reference images, or other art assets that will help us create your custom gear. Check that spam inbox!

Are you ready to submit logos now? Once you submit this form you will receive an email within 5 minutes asking for your artwork. Please watch your inbox and remember to submit the highest quality images that you have available for the best result!

How do you want your apparel to look? If you want any personalization options please add that info here. Please do not upload art files or reference below. You will have the opportunity to upload all of your files through email. Thank you! *

The more details you can give us (your vision, location of images, design inspiration, size, etc.) the faster we can get you a beautiful design that you'll love.

For example:

- What larger organization does your Unit belong to (EG. 101st Airborne Div)?

- Do you have a Unit Mascot or an idea for one (ex: we're the Bulldogs; or "something like the Punisher logo")?

- What's the function of your Unit (EG. Your Army branch).

- What's your motto?

- Where do you envision the different images being located?

For example:

"Hello, my unit belongs to the 82nd Airborne Division and we're an infantry unit.

We would like the crossed rifles logo on the chest, the division patch on the sleeve, and we would like our mascot, a red devil, on the back... maybe with our unit name incorporated in it?

We're also currently deployed in Syria, so perhaps we could incorporate the country into the design? Thank you."

I Consent to Receive SMS Notifications, Alerts & Occasional Marketing Communication from Emblem Athletics. Message frequency varies. Message & data rates may apply. Text HELP to (614) 300-0523 for assistance. You can reply STOP to unsubscribe at any time.

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Brief statement about Emblem Athletic’s mission to support fire departments and first responders.

Phone: (614) 300-0523